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Jingles For Advertising
Frequently Asked Questions
 

Are jingles effective?

YES!  See “Why A Jingle” for a number of reasons why everybody should have their own unique commercial jingle.

Do you give free demos?

Yes and no.  You will hear a stripped down, piano version of the advertising jingle that we propose.  We cannot offer fully produced works as demos.

When do I pay?

Two parts during the whole process: 1) 50% down payment required after the spec / demo has been approved, just before the recording process and 2) once the final product has been approved and just before delivery.

How can I join your team?

Send us an email with a little information about yourself and some samples of your work.  We are always looking for talented people who will help us meet our client’s needs!

 

Here are some terminologies used in the industry:

 

Bed - Instrumental version

Buy-out - One flat fee, no royalties

Copy - The actual written announcement

Copywriter - Someone who writes parts for the bridge

Donut - A jingle with a "hole" in the middle. There will be singing in the front where the spot begins, singing in the end during the tag, and an empty space in the middle for the announcer to speak

Double donut - 2 bridges or holes

Dub - Copy of the final version of the spot. Everything included except the announcement in the middle

Full Sing - Singing during the whole spot

Hard Sell - High musical energy

Location ID - A place at the end of a spot after the tag where the advertiser gives details such as address, phone number, hours of operation, etc.

 

 

Market - Demographic, group of people to whom the jingle writer directs the spot

Middle Of The Road - Medium musical energy

Multiple Donut - More than 2 bridges

Open Front - No vocals in the front leaving vocals in the tag

Open Tag - No vocals in the tag leaving vocals in the front

Period - 13 weeks or a quarter of a year

Program IDs - Theme song for radio programs

Soft Sell - Low music energy

Spec - Speculate or demo

Spot - Jingle

Talent - Announcer

Talkie - Spoken word advertising with or without a bed

 
Jingles For Advertising