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Bed - Instrumental version
Buy-out - One flat fee, no royalties
Copy - The actual written announcement
Copywriter - Someone who writes parts for the bridge
Donut - A jingle with a "hole" in the middle. There will be singing in the front where the spot begins, singing in the end during the tag, and an empty space in the middle for the announcer to speak
Double donut - 2 bridges or holes
Dub - Copy of the final version of the spot. Everything included except the announcement in the middle
Full Sing - Singing during the whole spot
Hard Sell - High musical energy
Location ID - A place at the end of a spot after the tag where the advertiser gives details such as address, phone number, hours of operation, etc.
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Market - Demographic, group of people to whom the jingle writer directs the spot
Middle Of The Road - Medium musical energy
Multiple Donut - More than 2 bridges
Open Front - No vocals in the front leaving vocals in the tag
Open Tag - No vocals in the tag leaving vocals in the front
Period - 13 weeks or a quarter of a year
Program IDs - Theme song for radio programs
Soft Sell - Low music energy
Spec - Speculate or demo
Spot - Jingle
Talent - Announcer
Talkie - Spoken word advertising with or without a bed |
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